The Credit Suisse Brand: Providing Quality Financial Service That Withstands Recessions

Financial services and consultations is one industry that stands the test of time, economies, and technology. Every year, the demand for financial solutions from multinational companies rise even as the market is facing constant competition. Globalization has paved the way for improvements in technology and finance, changing the way people do business easily across borders. As people prepare for more advancement in the future, financial services remain as one of the top services in demand worldwide.

One company worth mentioning is Credit Suisse, a Swiss-based financial services provider. It is a multinational firm responsible for giving world-class financial consultations and solutions to over 50 countries worldwide. The multinational firm based in Zurich started in 1856 as a credit institution in Switzerland. During 1988, it earned a majority stake at The First Boston Corporation, and they bought the People's Bank of Switzerland in 1993. Both banks that were acquired were later merged into one, forming the original Credit Suisse bank in 1996. Since then, it has become one of the leaders in its field, winning prestigious accolades and awards for their work on solutions of recent financial crises. Furthermore, the bank is a member of the “bulge bracket” which is comprised of highly profitable and successful investment banks in the world.

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The investment bank is known for its three main divisions of operation. The first one is the private banking department. Credit Suisse is famous for providing financial advice to the most affluent individuals of the world. Their tailor-fit approach in giving out advices to wealthy individuals include asset and liability management, along with offering investment products that can fit the individual's lifestyle. They also offer for planning tax payments, life insurance, retirement funds, trusts, foundations, and inheritance. Wealth management has been easier for these high-profile individuals since the bank applies professional management and investment counsel to create solutions.

The second department of operation is the Investment Banking sector. Being a top investment institution, the bank is an active mover in capital markets, banking and securities. It provides various products that cater to the needs of its diverse client-base, from fixed-income securities, balanced funds, and equities. Its main clients range from top corporations, institutional investors, and even governments of different countries. Aside from investment products, the firm also offers advisory services to its clients on capital accumulation and growth. Its long years of research have made it a credible source and advisor of investment information in the industry.

Asset management is the third and final division of the investment bank. The division is responsible for offering a broad selection of diverse investments according to the client's individual risk appetites. Some of the investment options it offers include the traditional equities and fixed-income instruments. It even dips its feet into other market-intensive investments like hedge funds, insurance equities, and real estate. It gives consultations to large banks, individuals, private institutions and governments valuable insight in volatility management, as well as calculations of risk and diversification effects. Its custom-made services make it an ideal option for large organizations who want to re-assess their financial performance and make it flexible for today's unstable economic activities.

The Credit Suisse is known to the world as a high-class financial services provider and advisory firm. It plays side by side with its major competitors Goldman Sachs Group, HSBC Holdings, Wells Fargo, Morgan Stanley, and JP Morgan Chase in the battle for the title of overall best investment bank. Though recessions have passed and shook a lot of financial institutions in the US and Europe, the investment firm still manages to stand and compete while profiting from its services.

Aside from being a brand of its own, the investment bank attributes its success to the benefits that it offers to its clients. Wealth and asset management is not just about managing an institution's or an individual's income, cash flows, and liabilities. It also has something to do with preparing for the future or the unexpected, especially now that our world is continuously evolving. More so, management is also about creating solutions for not only for the present, but for the future as well. Investment is not solely invented for today's necessity; it is actually all about planning ahead and getting the worth out of one's present capital in order for money to work on its own and accumulate value. The investment firm has surely gone a long way since its humble beginnings in the 1800s with no plans of stopping any moment.




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